Tellos Blog

Learn how cognitive biases like the Affordability Illusion help boost sales - by reframing prices without lowering them. A must-read for every Shopify brand.

Discover Shopify's newest AI tools in 2025 - from Sidekick to Store Builder to Tellos. Learn how D2C brands can launch faster, sell smarter, and scale better.

Shoppable videos are taking over eCommerce. Learn why brands like Hugo Boss and Uber Eats are going video-first, and how any Shopify store can do the same.

Ambiguity bias makes shoppers hesitate. Learn how to reduce uncertainty with shoppable videos and boost your Shopify store's conversion rate in 2025.

Learn how to successfully reposition your D2C brand without losing your identity. See real-world examples, a 5-step framework, and how to avoid common pitfalls.

TikTok isn't just a video app. It's a culture engine. Learn how to win on TikTok in 2025 with content that doesn't feel like marketing, creator partnerships, and shoppable videos that drive real results.

Want to boost sales with shoppable videos? Here are 8 expert tips to make your video content more engaging, interactive, and optimized for modern shoppers.

Starting your own brand in 2025 doesn't require a VC check, an agency retainer, or warehouse full of inventory. Learn the lean, smart way to launch a D2C brand that thrives.

Google's privacy changes hurt D2C and Shopify brands by cutting off third-party data. Learn how to regain insight, boost conversion rate, and stay compliant.

In 2025, AI is no longer a futuristic add-on for eCommerce - it's the core of how high-performing Shopify brands operate. Discover the top AI-powered tools that are shaping the future of Shopify.

Struggling with low conversion rates on your Shopify store? Discover how choice overload hurts sales, what psychology and real data say, and how shoppable videos can increase conversions and AOV - especially for fashion, beauty, and apparel brands.

AI-driven personalization is no longer a nice-to-have—it's the fastest route to higher conversion rates, larger carts, and happier shoppers. Below are five battle-tested tactics (all powered by Tellos) that you can implement today.

Discover how integrating video content into your e-commerce site can significantly boost your SEO performance and drive more organic traffic.

Explore the explosive growth of user-generated content (UGC) in e-commerce and discover the statistics that are reshaping marketing strategies.