Tellos Blog

Many 2025 marketing trends won't deliver ROI. Learn which strategies Shopify brands should skip and where to focus instead, including UGC and shoppable videos.

Vibe marketing is shaping how Gen Z shops online. Discover key statistics for 2025 and how Shopify brands can use UGC and shoppable videos to boost conversion rate.

Reddit marketing is growing fast. Learn how Shopify brands can use Reddit communities, UGC, and shoppable video experiences to boost conversion rate in 2025.

Amazon's exit from Google Shopping caused a 30% CPC collapse. Learn how Shopify brands can seize this moment with shoppable video and UGC strategies.

Labubus is tapping into Gen Z's love for collectibles. Discover what this trend means for Shopify brands and how shoppable video can turn fandom into conversion growth.

Learn how Shopify brands can manage rising influencer costs, leverage UGC, and use AI-powered shoppable video to drive higher conversion rates in the $480B creator economy.

Your brand already has a tone, even if you haven't defined it. Learn how to control and scale your brand voice across content and shoppable video to boost trust and conversion rate on Shopify.

Discover how Shopify brands can leverage collaborative YouTube clips to boost engagement, reach new audiences, and drive sales in the digital age.

A new IAB report shows that more than half of advertisers now use generative AI for video creation. Here’s what Shopify brands need to know.

Discover how TikTok's innovative product page redesign is revolutionizing social commerce and setting new standards for user engagement.

Discover how AI is transforming video ad buying, offering enhanced targeting, real-time optimization, and improved ROI for advertisers.

Learn how to successfully reposition your D2C brand without losing identity. Discover a 5-step framework, real-world examples, and avoid common pitfalls.

Discover how Shopify brands can leverage AI and UGC to stand out in 2025, while maintaining the human creativity that drives customer trust and loyalty.

Google's AI Mode traffic data is now in Search Console. Learn how clicks, impressions, and positions are tracked for Shopify SEO in 2025.

Discover how Bluesky's decentralized approach is reshaping the creator economy and what Shopify merchants can learn about ownership and community building.

Learn how cognitive biases like the Affordability Illusion help boost sales - by reframing prices without lowering them. A must-read for every Shopify brand.

Discover Shopify's newest AI tools in 2025 - from Sidekick to Store Builder to Tellos. Learn how D2C brands can launch faster, sell smarter, and scale better.

Shoppable videos are taking over eCommerce. Learn why brands like Hugo Boss and Uber Eats are going video-first, and how any Shopify store can do the same.

Ambiguity bias makes shoppers hesitate. Learn how to reduce uncertainty with shoppable videos and boost your Shopify store's conversion rate in 2025.

TikTok isn't just a video app. It's a culture engine. Learn how to win on TikTok in 2025 with content that doesn't feel like marketing, creator partnerships, and shoppable videos that drive real results.

Want to boost sales with shoppable videos? Here are 8 expert tips to make your video content more engaging, interactive, and optimized for modern shoppers.

Starting your own brand in 2025 doesn't require a VC check, an agency retainer, or warehouse full of inventory. Learn the lean, smart way to launch a D2C brand that thrives.

Google's privacy changes hurt D2C and Shopify brands by cutting off third-party data. Learn how to regain insight, boost conversion rate, and stay compliant.

In 2025, AI is no longer a futuristic add-on for eCommerce - it's the core of how high-performing Shopify brands operate. Discover the top AI-powered tools that are shaping the future of Shopify.

Struggling with low conversion rates on your Shopify store? Discover how choice overload hurts sales, what psychology and real data say, and how shoppable videos can increase conversions and AOV - especially for fashion, beauty, and apparel brands.

AI-driven personalization is no longer a nice-to-have—it's the fastest route to higher conversion rates, larger carts, and happier shoppers. Below are five battle-tested tactics (all powered by Tellos) that you can implement today.

Discover how integrating video content into your e-commerce site can significantly boost your SEO performance and drive more organic traffic.

Explore the explosive growth of user-generated content (UGC) in e-commerce and discover the statistics that are reshaping marketing strategies.