Learn how to create shoppable videos that actually convert for your Shopify store
If you're building a Shopify brand today, chances are you're already thinking about video. And if you're not, you should be.
Video isn't just another content format - it's how your customers discover products, build trust, and decide what to buy. The question is no longer if you should use video, but how to use it well.
That's where shoppable videos come in.
They bridge the gap between product discovery and purchase. A shopper sees a product in a video, clicks it, and buys - without ever leaving the experience. It's fast, intuitive, and built for how people actually shop now.
But making it work? That's where most brands get stuck. So let's fix that.
Why Shoppable Video Works (and Why It's Only Getting Bigger)
According to Insider Intelligence (2024), over 96% of Gen Z and 97% of millennials watch digital video content daily-and they're also more likely to discover new products through video than search or static ads.
This behavior has created a new type of buyer: someone who expects to watch before they click. Static PDPs just don't cut it anymore.
Shoppable video doesn't just improve engagement. It shortens the buying journey. It builds trust. And when paired with smart targeting—it converts.
So how do you make your shoppable videos actually work?
8 Tips for More Engaging, Higher-Converting Shoppable Videos
1. Start With a Story, Not a Product
Product-first videos feel like ads. Story-first videos feel like content.
The fastest way to get someone to care about your product is to show it solving a real-world problem, completing a look, or becoming part of a lifestyle they relate to. Whether it's a morning skincare routine or a behind-the-scenes of your product's creation-hook them with narrative, not features.
2. Let Your Star Products Steal the Spotlight
You don't need to tag everything-just the right things.
Use shoppable video to surface best sellers, bundles, or hero SKUs at the right moment. Highlight them with subtle popups, or let your video player (like Tellos) do the product-tagging for you automatically using AI.
Your goal: keep it seamless. Not salesy.
3. Keep It Short and Scroll-Stopping
Think TikTok, not Netflix. The sweet spot? 15-30 seconds. Maybe less.
Modern shoppers scroll fast. If your video doesn't grab attention immediately, it's gone. Keep intros under 2 seconds, avoid long-winded context, and lead with emotion, action, or bold visuals.
4. Make It Look Native (Not Overproduced)
Real sells. UGC, lo-fi edits, behind-the-scenes-it works because it looks like what your customer already watches.
The most engaging shoppable videos feel like the stuff they already binge on social. Keep the polish to a minimum and authenticity high. A few jump cuts, voiceovers, or raw product demos go a long way.
5. Add Interaction (Without Disruption)
A great shoppable video isn't passive-it invites action. Let viewers:
- Tap on products they see
- Swipe through related SKUs
- Add to cart without leaving the video
With Tellos, you can even auto-embed personalized video feeds across your homepage, product pages, and collections. And every video is clickable, trackable, and optimized to show the right shopper the right story.
6. Don't Sleep on Sound
Music sets the vibe. Voiceover adds clarity. SFX drives momentum.
Even subtle audio choices impact how memorable your video is. Use trending sounds, match music to mood, or add a human voice for storytelling. Just make sure it fits the format-and doesn't feel like an ad.
7. Format for Mobile First
Over 75% of ecommerce browsing is mobile. So if your video only works on desktop-you're missing the point.
Vertical format wins. Big clickable buttons win. Auto-captions? Definitely. Prioritize touch-friendly design, short load times, and seamless transitions between video and cart.
Tellos automatically optimizes your videos for mobile and desktop-so your content feels native everywhere it lives.
8. Match the Video to the Page
Where your video lives matters just as much as the video itself. A product page deserves a video demo. A homepage might benefit from a lifestyle reel. A collection page? Show variety.
We know keeping that updated across all pages manually can become a serious time sink. That's why we recommend using a Shopify app that does it automatically for you-like Tellos. Tellos uses AI to match the right video to the right page, keeping your content fresh and contextual without lifting a finger.
Want to See It in Action?
Brands using Tellos see higher engagement, faster checkout paths, and better product discovery-all with less effort.
Our AI does the heavy lifting: pulling in your latest social videos, identifying featured products, and turning them into a dynamic, personalized feed across your store.
👉 Try Tellos on the Shopify App Store and give your shoppers a video-first experience they'll actually enjoy.
Shoppable video isn't the future. It's the now. And with the right approach, it's a growth channel you can own.
Ready to make it work? Let's go.