Static product photos and long-winded descriptions? That's over.
Today's shoppers - especially Gen Z and younger millennials - don't browse like they used to. They scroll. They swipe. They tap through short videos that feel more like TikToks than product pages.
In 2025, video isn't just a trend - it's the new standard for eCommerce.
The Era of "Just Show Me the Video"
Open any app on your phone. Scroll for 5 seconds. What do you see? Video.
-
YouTube Shorts has passed 5 trillion total views and now sees over 70 billion views every day https://www.techtimes.com/articles/303035/20240328/youtube-shorts-soars-over-70-billion-daily-views-tiktok-faces.htm
-
TikTok users spend around 58 minutes per day on the app https://explodingtopics.com/blog/time-spent-on-tiktok
-
TikTok has 1.59 billion monthly active users worldwide https://www.demandsage.com/tiktok-user-statistics/
That's where attention is - and where shopping is heading.
From Social Feeds to Storefronts
Shoppable video is already everywhere. You can buy directly from:
- Instagram Reels
- TikTok Shop
- YouTube videos and livestreams
- Facebook video posts
Some brands are going even bigger:
-
Hugo Boss added AI-generated videos to their website, making the experience feel more like Netflix than traditional eComm https://retail-systems.com/rs/Hugo_boss_puts_ai_into_action_with_image_and_video_creation.php
-
Uber Eats is testing TikTok-style video feeds in cities like New York, San Francisco, and Toronto https://techcrunch.com/2024/04/08/uber-eats-launches-tiktok-like-video-feed/
This shift isn't about looking cool - it's about reducing friction and helping shoppers feel confident in what they're buying.
Want to see how shoppable video actually boosts engagement and conversions? We broke it down here: https://www.jointellos.com/blog/shoppable-video
A Bold Prediction: 80% of Online Stores Will Follow by 2028
At Tellos, we believe that by 2028, shoppable video will be as necessary as mobile optimization was in 2015.
The market agrees:
-
The video commerce industry is projected to grow from $527 billion in 2022 to $2.79 trillion by 2028 https://www.globenewswire.com/news-release/2023/05/15/2668528/0/en/Global-Video-Commerce-Market-Analysis-By-Product-Category-By-Region-Size-and-Trends-with-Impact-of-COVID-19-and-Forecast-up-to-2028.html
-
Immersive commerce - including video, AR, and VR - could reach $3.7 trillion by 2029 https://www.globenewswire.com/news-release/2024/09/04/2940662/28124/en/Video-Commerce-Market-Set-to-Cross-3-7-Trillion-by-2029-Insights-by-Product-Category-and-Region-with-Trends-and-Competitive-Analysis.html
Why Video Actually Converts
Shoppable video isn't just good-looking - it drives real results:
- It helps shoppers visualize how a product looks, fits, or moves
- It reduces hesitation and decision anxiety
- It builds trust and makes your brand feel more human
We explain the behavioral science behind this in our breakdown on choice overload - and how video fixes it: https://www.jointellos.com/blog/choice-overload-shopify-conversion-killer
The Problem: It's Expensive to Build
Let's be honest - Hugo Boss can afford custom video teams and AI tools.
Most Shopify brands can't.
That's exactly why we built Tellos.
What Tellos Does
Tellos gives you everything you need to launch shoppable video in minutes:
- Turn your existing social videos into shoppable carousels
- Use AI to tag products, place videos on high-converting pages, and personalize the experience
- Skip the manual work - just keep posting to social, and Tellos does the rest
And yes - it's free to try on Shopify: https://apps.shopify.com/tellos-shoppable-videos
TLDR
- Short-form video now owns consumer attention
- eCommerce is going video-first across social and store websites
- By 2028, if you're not using shoppable video - you'll be left behind
- Tellos gives you the tools to get there fast, without the complexity
Final Thought
Would you rather click through 10 photos - or watch one video that shows exactly how the product works?
Video gives shoppers clarity. Confidence. Conversion.
Shoppable video isn't the future.
It's the now.