In today’s fast-paced digital world, e-commerce brands are always searching for new ways to connect with shoppers and drive conversions. Enter shoppable video the game-changing technology that’s redefining how customers discover, interact with, and purchase products online.
What is Shoppable Video?
Shoppable video turns engaging video content into an interactive shopping experience. Instead of just watching, viewers can click on products featured in the video, learn more, and add them to their cart—all without leaving the video or the page. It’s like bringing the best of TikTok and Instagram Reels directly into your online store.
Why Does Shoppable Video Matter?
1. Boosts Engagement
Video is already the most engaging content format on the web. Making it shoppable takes things to the next level. Shoppers spend more time exploring, interact more with your content, and are more likely to discover products they love.
2. Shortens the Path to Purchase
Traditional e-commerce often requires multiple clicks and page loads before a customer can buy. Shoppable video streamlines this journey, letting shoppers go from inspiration to checkout in seconds.
3. Personalizes the Shopping Experience
With AI-powered platforms like Tellos, every shopper can see a personalized video feed tailored to their interests and shopping history. The result? Higher conversion rates and increased average order value.
4. Bridges Social & Storefront
Consumers love discovering products on social media, but the transition from social post to online store can be clunky. Shoppable video brings that social discovery experience right into your Shopify store, creating a seamless journey from inspiration to purchase.
How Does Shoppable Video Work with Tellos?
Platforms like Tellos make it effortless:
- Automatic Video Import: Instantly pull your latest videos from Instagram or upload your own.
- AI-Powered Product Tagging: Our intelligent system recognizes products in your videos and tags them automatically.
- Interactive Video Feeds: Embed a TikTok-style video carousel directly on your site—no code, no hassle.
- Real-Time Analytics: Track engagement, conversions, and sales with advanced dashboards and the unique Tellos Score.
Real Results for E-Commerce Brands
Shoppable video isn’t just a trend—it’s delivering real business results:
- 256% increase in time on site
- 24% uplift in conversion rate
- 10–20% boost in average order value with personalized video feeds
- 94% less maintenance time for brands thanks to full automation
Ready to Try Shoppable Video?
If you’re looking to boost engagement, drive more sales, and create memorable shopping experiences, shoppable video is the future of e-commerce. With Tellos, you can get started in minutes—no technical skills required.
Join the #futureofcommerce with Tellos.
Learn more at jointellos.com